Content Writer & Editor

Content Strategist & Copy Specialist

Role Purpose:

To transform keyword research, audience insights, and campaign objectives into high-impact blog posts, conversion-focused landing pages, and engaging video scripts that strengthen brand authority and drive measurable results.

Key Responsibilities:

1. Content Development

• Write well-researched, SEO-optimized blog articles aligned with defined keyword clusters.

• Develop persuasive landing page copy focused on lead generation and conversions.

• Create structured YouTube scripts with strong hooks, storytelling flow, and clear calls-to-action.

• Maintain consistency in tone, messaging, and brand positioning across all platforms.

2. SEO Content Optimization

• Implement proper heading hierarchy (H1–H6), keyword placement, and semantic structuring.

• Optimize meta titles, descriptions, internal links, and anchor text.

• Ensure readability, engagement, and search intent alignment.

• Coordinate with SEO teams to refine content based on ranking data.

3. Content Repurposing & Distribution

• Convert blogs into social media posts, email newsletters, short-form captions, and ad copies.

• Repurpose long-form content into YouTube shorts, reels, and carousel formats.

• Transform video scripts into blog summaries and vice versa.

• Maintain a centralized content library for cross-platform reuse.

4. Research Integration

• Translate keyword research and competitor analysis into actionable content outlines.

• Develop content pillars and subtopics based on audience pain points.

• Incorporate trending topics and seasonal opportunities into content planning.

5. Performance Improvement

• Monitor engagement metrics (CTR, watch time, bounce rate).

• Refine content structure based on analytics insights.

• Update older content to improve rankings and freshness signals.

Skill Requirements:

• Strong written communication skills in English and Hindi.

• Ability to draft and refine content using AI tools efficiently.

• Clear understanding of SEO formatting and on-page optimization principles.

• Basic understanding of conversion psychology and persuasive writing.

• Familiarity with content management systems (WordPress preferred).

• Strong research capability and attention to detail.

• It is a Full Time Content Writer job for candidates with 1 - 3 years of experience.