Job Title:
Influencer Marketing Executive
Job Overview: We're seeking a highly motivated and experienced Influencer Marketing Executive to develop and execute influencer marketing strategies that enhance brand visibility, drive engagement, and increase the company’s social media followers. The ideal candidate will have a strong understanding of social media platforms, influencer marketing trends, analytics tools and Instagram algorithm. Key Responsibilities: - Influencer Identification and Relationship Building: Identify and partner with influencers who align with our brand values and target audience, and develop strong relationships to foster collaboration and loyalty. - Performance Analysis and Reporting: Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders. - Contract Negotiation and Management: Negotiate and manage influencer contracts, ensuring fair compensation and clear deliverables.
Requirements and Skills: -
Education: Bachelor's degree in Marketing, Communications, or a related field. -
Experience:-
Minimum of 2-3 years of experience in influencer marketing. - Skills: - Strong understanding of social media platforms and influencer marketing trends. - Excellent communication and negotiation skills. - Ability to analyze data and derive actionable insights. - Proficiency in using analytics tools and social media management software. Key Performance Indicators (KPIs): - Reach and Impressions: Track the number of people who viewed and engaged with influencer content. - Engagement Rates: Measure likes, comments, shares, and other engagement metrics.