Yes Madam is an Indian tech-enabled platform providing on-demand, at-home beauty and wellness services (salon, spa, grooming for men/women) using a quality-focused, transparent model with single-use products, aiming to solve inconsistencies in the fragmented home beauty market through professional beauticians booked via their app/website, challenging traditional services with affordability and convenience.
Key aspects of the company:
Service Model: Tech-driven platform for booking salon, spa, and personal grooming services (facials, waxing, hair care, makeup, etc.) at home.
Problem Solved: Addresses issues in the traditional home beauty sector like inconsistent quality, hygiene concerns, opaque pricing, and duplicate product usage.
Key Differentiators: Uses hygienic, original products (often mono-dosages), charges based on time (e.g., starting at ₹6/min), and ensures trained professionals for quality assurance.
Target Audience: Busy professionals, homemakers, and anyone seeking convenient, quality beauty care without visiting a salon.
Growth & Recognition: A successful startup that gained significant traction and funding after appearing on Shark Tank India, expanding across 55+ cities.
Business Goal: To be a one-stop platform for beauty and wellness, offering transparent, affordable, and standardized services.