Operation Executive

**Job Description:**

The BTL Activities Coordinator will be responsible for executing and managing below-the-line marketing campaigns. This role requires a strong understanding of vendor management, data analysis, fieldwork, and branding to drive brand visibility and engagement.

**Key Responsibilities:**

1. **Vendor Management:**

- Identify, negotiate, and manage relationships with vendors to ensure the timely and cost-effective execution of BTL campaigns.

- Coordinate with vendors to secure the best rates and quality services for events, promotions, and activations.

- Monitor vendor performance and address any issues or discrepancies promptly.

2. **Reporting:**

- Prepare detailed reports on campaign performance, including metrics such as reach, engagement, and ROI.

- Analyze data to identify trends, insights, and areas for improvement.

- Present findings and recommendations to senior management.

3. **Data Management:**

- Collect, organize, and maintain accurate data related to BTL activities.

- Utilize data management tools and software to track and analyze campaign performance.

- Ensure data integrity and confidentiality.

4. **Field Work:**

- Participate in on-ground activities, events, and promotions as needed.

- Coordinate logistics and manage resources for successful campaign execution.

- Engage with customers and stakeholders to gather feedback and insights.

5. **Outdoor Travel:**

- Travel to various locations to oversee and manage BTL campaigns.

- Ensure all activities are executed in line with the brand's standards and objectives.

- Flexibility to travel on short notice for urgent campaign requirements.

6. **Branding:**

- Understand and implement both indoor and outdoor branding strategies.

- Collaborate with the creative team to ensure consistent brand messaging across all touchpoints.

- Evaluate the effectiveness of branding materials and suggest improvements.

**Qualifications:**

- Bachelor's degree in Marketing, Business Administration, or a related field.

- [X] years of experience in BTL activities, event management, or a similar role.

- Strong organizational and multitasking skills.

- Excellent communication and negotiation abilities.

- Proficiency in data analysis and reporting tools.

- Willingness to travel and work flexible hours.

• It is a Full Time Back Office / Data Entry job for candidates with 1 - 3 years of experience.