JOB DESCRIPTION – REAL ESTATE TELECALLER
Company: Madras City Properties.com
Job Role: Real Estate Telecaller
Department: Sales & Marketing
Job Type: Full-Time
Work Location: Chennai
Experience: Freshers / Experienced
Salary: 15000 + Incentives
1. Job Purpose
The Real Estate Telecaller is responsible for contacting potential customers, generating sales enquiries, understanding customer requirements, explaining property projects, and arranging site visits to support the sales team in achieving business targets.
2. Roles & Responsibilities
A. Outbound Calling
Make outbound calls to prospective customers from company-provided leads.
Contact customers from online portals, Facebook, Instagram, Google Ads, and other marketing sources.
Introduce company projects and explain available property options.
Generate interest among potential buyers and investors.
B. Customer Handling
Understand customer requirements, budget, preferred location, and property preferences.
Explain project details, plot sizes, pricing, amenities, and payment options.
Handle basic customer queries professionally.
Identify genuine and interested customers.
C. Lead Generation & Qualification
Identify hot, warm, and cold leads.
Qualify customers based on budget, buying interest, and purchase timeline.
Update all customer details in the CRM or lead management sheet.
Forward qualified leads to the sales team for further follow-up.
D. Follow-up & Site Visit Coordination
Regularly follow up with interested customers.
Schedule customer appointments and property site visits.
Coordinate with the field sales team for site visit arrangements.
Confirm customer availability before scheduled visits.
Follow up with customers after site visits.
E. Reporting & Target Achievement
Achieve daily calling and monthly lead-generation targets.
Maintain daily call records and customer feedback.
Update lead status and follow-up dates without delay.
Submit daily calling reports to the Team Leader / Manager.
Work towards improving customer engagement and site visit conversions.
3. Daily Key Performance Indicators (KPIs)
Number of outbound calls.
Number of connected calls.
Number of qualified leads generated.
Number of customer appointments fixed.
Number of site visits scheduled.
Follow-up completion percentage.
Lead conversion and booking contribution.
4. Required Skills
Good communication skills in Tamil and basic English.
Pleasant telephone conversation and customer-handling skills.
Basic knowledge of computers, Excel, and CRM software.
Good listening and convincing abilities.
Positive attitude and willingness to achieve targets.
Ability to handle customer objections professionally.
Real estate experience is an added advantage.
5. Reporting Structure
Reports To: Telecalling Team Leader / Sales Manager / Business Development Manager.
Coordination With: Field Sales Executives, Business Development Team, and Marketing Team.
6. Expected Outcome
Generate quality leads, maintain regular customer follow-ups, increase customer appointments and site visits, and support the sales team in converting enquiries into successful property bookings.