Research and identify potential leads using various online sources, including LinkedIn, company websites, directories, and databases.
Maintain and update lead databases or CRM systems with accurate and complete information.
Qualify leads based on pre-defined criteria (e.g., industry, job title, location, company size).
Collaborate with the sales/marketing team to prioritize lead lists and campaigns.
Ensure all lead data is organized, categorized, and ready for outreach.
Perform data enrichment by adding missing information such as contact numbers, email addresses, or job titles.
Track, monitor, and report on lead generation performance metrics.
Perform email validation and cleaning tasks to maintain high data quality.
Support the execution of lead generation campaigns (e.g., email marketing, LinkedIn outreach) as required.
Stay updated on industry trends and tools relevant to lead generation and B2B sales.