A 2D Designer is a creative professional who specializes in producing visual concepts, illustrations, and graphic layouts using two-dimensional design principles. They work across digital and print media to develop materials such as brand assets, UI elements, marketing collateral, product visuals, motion graphics frames, and character or environment designs for games and animation.
Create high-quality 2D graphics, illustrations, icons, and layouts.
Develop branding elements including logos, color palettes, and typography.
Produce UI/UX assets for apps, websites, and interactive products.
Collaborate with marketing, product, and development teams to meet project goals.
Adapt designs for multiple formats (web, mobile, print, social media).
Prepare production-ready files and ensure consistent visual standards.
Work with feedback to revise and refine concepts.
Strong understanding of composition, color theory, and visual storytelling.
Proficiency in software such as Adobe Photoshop, Illustrator, Figma, or Procreate.
Hand-drawing or digital illustration ability.
Ability to follow brand guidelines and deliver polished, consistent work.
Time-management and communication skills for multi-team collaboration.