Social Media marketing executive

We are seeking a highly skilled Google Search Ads Specialist with experience in real estate digital marketing. You will be responsible for the setup, day-to-day management, monitoring, and optimization of Google Search Ads campaigns. This role requires strong collaboration with our marketing team and a deep understanding of real estate lead cycles and workflows.

Key Responsibilities

• Set Up & Monitor Campaigns

  • Launch, monitor, and optimize Google Search Ads campaigns targeting real estate buyers, sellers, and investors.

  • Ensure full integration with landing pages, forms, and CRM for flawless lead capture.

• Bidding Strategy & Keyword Management

  • Manage keyword research, selection, and negative keyword lists specific to the real estate market.

  • Implement and optimize bidding strategies to maximize ROI and minimize cost-per-lead.

• Performance Tracking & Reporting

  • Track ad performance using Google Ads and Analytics, interpreting data to adjust campaigns for improvement.

  • Generate periodic reports highlighting KPIs, lead sources, and campaign insights.

  • Set up lead tagging, custom conversions, and workflow triggers for advanced reporting.

• Collaboration & Alignment

  • Coordinate with the marketing team to ensure ad copy, targeting, and landing pages align with business objectives and campaign messaging.

  • Share insights and collaborate on creative, promotions, and branding strategy.

• Lead Management Integration

  • Ensure seamless integration of lead capture from Google Ads to forms, landing pages, and CRM tools.

  • Implement automation for lead tagging, assignment, follow-up tracking, reminders, and lead status updates.

• Real Estate Workflow Integration

  • Understand and map real estate lead cycles: from initial inquiry to nurturing, follow-up, and hand-off to sales teams.

  • Develop strategies for high-priority/urgent leads and long-term nurture campaigns.

Requirements

• Proven experience managing Google Search Ads (preferably for real estate or lead generation).

• Strong skills in keyword research, bid optimization, and ad A/B testing.

• In-depth knowledge of Google Ads platform, conversion tracking, and analytics.

• Experience integrating ad platforms with CRMs and lead management tools.

• Understanding of real estate business processes and workflows is highly preferred.

• Strong analytical, reporting, and communication skills.

• Ability to coordinate with marketing, sales, and tech teams.

Desired Skills

• Experience with automation tools for lead follow-up and reminders.

• Familiarity with landing page builders and form integrations.

• Understanding of real estate sales cycles, customer journey mapping, and qualification criteria.

• Strong organizational and project management skills.

• It is a Full Time Digital Marketing job for candidates with 1 - 6+ years Experience.

More about this Social Media marketing executive job

1. What is the eligibility criteria to apply for this Social Media marketing executive job?
   Ans: The candidate should be Graduate and above and above with 1 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹30000 per month that depends on your interview. It's a Full Time job in Gurgaon.
3. How many working days are there for this Social Media marketing executive job?
   Ans: This Social Media marketing executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media marketing executive job?
   Ans: No, there is no fee applicable for applying this Social Media marketing executive job and during the employment with the company, i.e., PROACTIVE SEARCH SYSTEMS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media marketing executive role?
   Ans: There is an immediate opening of 1 Social Media marketing executive at PROACTIVE SEARCH SYSTEMS
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media marketing executive job?
   Ans: This Social Media marketing executive job has Day Shift.