Key Responsibilities:
Developing and executing digital marketing strategies:
This involves setting goals, identifying target audiences, and choosing the right channels to reach them.
Managing and executing campaigns:
This includes creating and optimizing content, setting up and managing paid advertising campaigns (e.g., Google Ads, Facebook Ads), and coordinating with other teams for cohesive messaging.
Analyzing performance and reporting:
This involves tracking key performance indicators (KPIs), analyzing data from tools like Google Analytics, and reporting on campaign effectiveness to stakeholders.
SEO and SEM:
Implementing SEO strategies to improve organic search rankings and managing SEM campaigns to drive paid traffic.
Social Media Marketing:
Developing and executing social media strategies, creating engaging content, and managing social media presence.
Email Marketing:
Developing and executing email marketing campaigns, including segmentation, and performance tracking.
Content Creation:
Creating website content, blog posts, and other marketing materials.
Website Optimization:
Optimizing website content and landing pages to improve user experience and conversion rates.
Market Research:
Conducting market research to understand audience behavior and identify new opportunities.
Collaboration:
Working with other teams (e.g., sales, product, design) to ensure consistent messaging and campaign alignment.