Role & Responsibilities
Video-led Content Strategy:
Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production:
Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
Creating the monthly production pipeline, review and edit every piece of video content that is produced
Explore AI-based and production automation tools to help create communication stimuli at scale
Manage our agency and partner ecosystem to support high-scale video production
Manage the monthly production flow and maintain data sheets to enable ease of tracking
Increase CTR, Views and other critical metrics for all video production
Project Management:
Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
Plan and manage video production schedules, ensuring timely delivery of projects within budget
Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
Coordinate with the content team to integrate video content on the platforms
Maintain an archive of video assets and ensure proper documentation and tagging
Capabilities:
Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
Work with technology teams to explore Gen AI tools to deliver output at scale and speed
Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
Zero tolerance for content and communication errors
Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
Create checks and balances in the system so that all customer-facing content is first time right, every time
Performance tracking:
Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
Gauge efficacy of video content produced, and drive changes wherever needed
Provide regular reports on video performance, identifying trends, insights, and areas for improvement
Ideal Candidate
Qualifications:
Bachelors degree in Communications, Digital Marketing, Advertising or a related field
Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.
Work Experience:
3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage
Skills :
Excellent command over the English language
Hands-on experience of copywriting, editing, and creating communication
Ability to handle complex briefs and ideate out of the box
Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
Detailed orientation & very structured thinking, think of customers' entire journey and experience
Strong communication and collaboration skills to effectively work with diverse teams
Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)