Position: Tele caller (B2C)
Department: Sales & Marketing (B2C)
Reporting To: Sales & Marketing Manager (B2C)
Location: Shop 4, Panchshil Plaza, Near Food Adda, Nunnagar Main Road, Amin Marg Circle, Kotecha Nagar, Rajkot, Gujarat – 360001
Working Hours: 9:00 AM to 8:00 PM
Salary Range: ₹14,000 – ₹17,000 per month
Job Description (JD)
Daily Tasks:
Call existing package customers for renewals and upselling.
Connect with new leads from digital campaigns, walk-ins, and referrals.
Explain DC Studio’s packages, offers, and benefits to customers.
Handle first-level customer queries and complaints, and escalate unresolved cases.
Update TeleCRM with accurate call notes, status, and next action.
Send WhatsApp/SMS/email reminders to customers for renewals and offers.
Weekly Tasks:
Follow up on all due package renewals to minimize customer churn.
Track conversion performance (calls → customers).
Share weekly sales call reports with the Sales & Marketing Manager.
Coordinate with the Digital Marketing Executive for lead quality feedback.
Support outlet teams by scheduling store visits or package demos for customers.
Monthly / Strategic Tasks:
Achieve monthly renewal and upselling targets.
Collect and share customer feedback with the Operations team for improvement.
Participate in sales and communication training sessions.
Help design and refine tele calling scripts with the Manager.
Maintain a database of high-value customers for loyalty or special offers.
Key Result Areas (KRA):
Customer package renewals.
Upselling of premium services/packages.
High-quality customer engagement and tele calling standards.
Accurate and timely CRM updates.
Key Performance Indicators (KPI):
Parameter
Target / Measure
Renewal Rate
≥ 70% of due customers renewed
Upsell Conversions
Premium services/packages sold per month
Call Productivity
60–80 connected calls/day
Conversion Rate
15–20% (Calls → Renewals/Upsells)
CRM Accuracy
100% calls updated correctly
Customer Feedback
Positive call interaction rating
Process Notes (Workflow):
Lead & Renewal Flow:
Daily lead list auto-generated in TeleCRM (new leads + renewals due).
Telecaller calls within 24 hours and updates CRM notes.
If converted → Mark as “Closed/Converted.”
If pending → Add next follow-up date.
Upselling Flow:
Promote premium services (sofa cleaning, dry cleaning, accessories).
Record interest in CRM and follow up until closed.
Complaint Handling Flow:
If a customer complaint arises → Log in CRM.
Attempt first-level resolution.
If unresolved → escalate to Operations Manager.
Reporting Flow:
Daily: Log all calls (connected, not connected, and follow-up) in TeleCRM.
Weekly: Submit call, renewal, and upsell reports to Sales & Marketing Manager.
Monthly: Review renewal %, upsell %, and feedback trends.