Lead Generation: Actively seek out potential clients by identifying businesses that could benefit from the company's digital marketing services.
Market Research: Research industries, competitors, and potential clients to understand their needs and how the company’s services can solve their problems.
Cold Calling/Emailing: Reach out to new prospects via phone, email, or other communication methods to introduce the company and its offerings.
Consultative Selling: Engage with leads to understand their business goals and pain points. Tailor the pitch based on the client’s specific needs and objectives.
Client Meetings: Set up face-to-face or virtual meetings with clients to discuss digital marketing strategies, potential solutions, and how the company can help achieve their goals.
Relationship Management: Build and maintain strong relationships with existing clients to ensure repeat business and referrals.
Product Demos: Showcase the company’s services and solutions, emphasizing the benefits and outcomes they can deliver for the client.
Proposal Writing: Create and present custom proposals that outline the scope of work, pricing, timelines, and deliverables tailored to each client’s needs.
Negotiation: Discuss contract terms, pricing, and other aspects of the deal to ensure both parties are aligned and satisfied.
Achieving Sales Goals: Meet or exceed monthly, quarterly, and annual sales targets and quotas.
Tracking and Reporting: Keep detailed records of sales activities, leads, and opportunities. Provide regular reports on performance, sales pipeline, and progress to management.
Sales Strategy Input: Collaborate with the sales and marketing teams to refine sales strategies and campaigns for better outreach and conversions.
Market Insights: Provide feedback to the marketing team regarding trends, customer feedback, and competitor activity to refine marketing strategies and campaigns.
Lead Handoff: Work closely with account managers or the implementation team to ensure smooth transitions once a sale is closed and the client starts their digital marketing journey.
Maximizing Client Value: Identify opportunities within existing clients to offer additional services, such as adding SEO to a PPC campaign or offering website redesigns.
Building Long-Term Partnerships: Focus on nurturing ongoing relationships to ensure clients continue to see value in the company’s services and stay on long-term contracts.
Staying Updated on Digital Trends: Since digital marketing trends evolve quickly, it's essential for sales executives to stay informed about the latest tools, trends, and best practices in the industry.
Training: Participate in regular training sessions to better understand the company’s offerings and improve sales techniques.
Post-Sale Support: Ensure that clients are satisfied with the service delivery by coordinating with the account management team, helping resolve any issues, and addressing concerns.
Client Retention: Work proactively to prevent churn by maintaining regular communication and ensuring clients’ needs are met throughout the lifecycle.
CRM Usage: Utilize Customer Relationship Management (CRM) tools to track interactions, manage leads, and ensure follow-ups are timely and effective.
Pipeline Management: Keep the sales pipeline organized, ensuring that opportunities are being worked through at the right stages.