The Sales & Marketing Executive plays a vital role in driving revenue growth by identifying business opportunities, promoting software products, and executing marketing strategies. This position combines both sales and marketing responsibilities to enhance brand visibility, generate leads, and close sales in a competitive software market.
Identify and target potential clients for software products and services (B2B)
Conduct product demos, presentations, and online consultations with prospects.
Understand customer needs and recommend appropriate software solutions.
Negotiate pricing, prepare proposals, and close sales.
Maintain strong relationships with new and existing clients.
Track and report sales performance using CRM tools.
Generate leads through online platforms, webinars, and digital outreach.
Work with the marketing team to develop promotional content, brochures, and sales materials.
Conduct market research to identify trends, competitor activities, and new opportunities.
Participate in exhibitions, trade shows, or virtual events to promote the brand.
Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
1–3 years of experience in software sales or IT marketing.
Strong communication, negotiation, and presentation skills.
Proficiency in CRM tools (e.g., HubSpot, Zoho, Salesforce) and digital marketing platforms.
Ability to work independently and meet sales/marketing targets.
willing to travel in local as well as outer territory ( 20-25 days in month)
Experience in SaaS, ERP, CRM, or cloud-based software solutions.
Basic understanding of software industry trends and customer pain points.
Two wheeler is compulsory