Sales Manager – Gym & Fitness Equipment
Location: Delhi
Job Type: Full-Time
Reports To: Director of Sales / General Manager
We are seeking an ambitious, experienced, and dynamic Sales Manager to lead our gym and fitness equipment sales division. This role requires a driven professional with deep knowledge of fitness equipment sales, strong business acumen, and leadership capabilities. The Sales Manager will be responsible for building and managing a high-performing sales team, expanding our customer base, and developing long-term client relationships with gyms, fitness chains, hotels, wellness centers, physiotherapy clinics, corporate wellness programs, and educational institutions.
You will play a critical role in scaling our operations and contributing to our position as a market leader in the fitness industry.
· Develop and execute strategic plans to achieve sales targets and expand the customer base.
· Analyze market trends, customer insights, and competitor activities to refine sales strategies.
· Forecast sales performance and deliver accurate reporting to senior leadership.
· Identify and secure new business opportunities across regional and national markets.
· Establish and maintain strong, long-lasting customer relationships.
· Understand customer needs and recommend appropriate fitness equipment solutions.
· Conduct site visits, demos, presentations, and consultations with prospective clients.
· Negotiate pricing, terms, and contracts in alignment with business objectives.
· Maintain expert-level knowledge of the company’s product lines including cardio machines, strength equipment, functional training tools, accessories, and wellness tech.
· Advise customers on layout planning, installation, and maintenance.
· Serve as the go-to resource for technical inquiries and post-sale service coordination.
· Bachelor’s degree in Business Administration, Marketing, Sports Management, or related field.
· 4+ years of B2B or B2C sales experience in the fitness, health, or commercial equipment industry.
· Demonstrated success in closing large contracts and meeting/exceeding sales targets.
· Strong presentation, communication, and negotiation skills.
· Proficient in CRM platforms and Microsoft Office Suite.
· Willingness to travel locally, regionally, or nationally as needed.
· Existing contacts in the fitness or wellness industry (e.g., gyms, clubs, hotels, PTs, schools).
· Experience managing a sales team or distributor network.
· Understanding of fitness equipment layout planning, installation, and servicing.
· Experience selling to government, hospitality, or institutional clients.
· Goal-oriented with a track record of hitting or exceeding quotas
· Entrepreneurial mindset with a “hunter” mentality
· Leadership with strong team-building and mentoring abilities
· High emotional intelligence and customer-centric approach
· Analytical and solution-focused problem solver
· Strong organizational and time-management skills