Job Objective
To drive the growth, visibility, and impact of the Wellbeing Center by leading strategic sales, local marketing, partnerships, and community engagement. This role demands strong business acumen, an understanding of wellness services, and a deep grasp of customer behavior and city-level market dynamics.
Key Responsibilities
1. Sales & Revenue Generation
· Drive monthly revenue and membership growth through structured sales strategies.
· Promote wellness programs via targeted outreach, digital channels, and referral partnerships.
· Build and manage lead pipelines; track conversions and key sales metrics using CRM tools.
· Plan seasonal offers and promotional campaigns to boost customer acquisition.
· Coordinate high-impact outreach events like Nadi Pariksha camps and wellness drives.
· Establish referral tie-ups with doctors and wellness professionals.
· Work in alignment with the front desk team, without involvement in daily walk-in handling.
2. Local Marketing & Brand Visibility
Plan and run localized marketing campaigns for therapies, events, seasonal offerings, and new launches.
Lead on-the-ground activations including workshops, open houses, and local wellness events.
Execute city-specific digital marketing: local SEO, Google Ads, social media content, paid promotions, and influencer outreach.
Collaborate with wellness bloggers, media houses, and journalists to gain PR visibility.
Ensure consistency with brand guidelines in all promotional material and communication.