✅ Key Skills for Personal Loan Sales Executive (Branch Business)
1. Sales & Target Orientation
Ability to meet or exceed monthly loan disbursal targets.
Aggressiveness in cross-selling financial products.
Track record in achieving branch-level sales goals.
2. Customer Relationship Management
Build strong rapport with walk-in customers and existing clients.
Understand customer needs and recommend the right loan product.
Follow up regularly for document collection, approvals, etc.
3. Product Knowledge
Deep understanding of personal loan features:
Interest rates
Eligibility
Tenure & EMI
Fees & charges
Awareness of competitor offerings for better positioning.
4. Communication & Presentation Skills
Clear, confident, and persuasive communication.
Explain loan benefits, terms, and application process to customers.
Handle objections and resolve queries on the spot.
5. Documentation & KYC Handling
Familiarity with KYC norms and required documents for loan approval.
Accuracy in checking income proofs, IDs, bank statements, etc.
Coordinate with credit & operations teams for faster processing.
6. Lead Generation & Conversion
Source leads from walk-ins, referrals, or outbound calls.
Convert leads to disbursals through effective follow-ups.
Maintain pipeline and closure tracking in CRM or Excel.
7. Basic Computer & System Knowledge
Use of branch software, loan origination systems, CRM tools.
Data entry for loan application, MIS updates, etc.
8. Team Coordination
Work closely with branch managers, credit officers, and back-office staff.
Update daily activities and sales funnel to the branch head.
9. Understanding of Credit Policies
Basic knowledge of CIBIL, credit score interpretation.
Know how to filter eligible customers before processing applications.
10. Time Management & Multi-tasking
Handle multiple walk-in customers, calls, and follow-ups efficiently.
Prioritize hot leads and urgent documentation tasks.
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🧠 Bonus Skills (Preferred)
Local language proficiency (for better customer interaction).
Experience with DSA or NBFCs.
Knowledge of insurance cross-sell (if part of the KPI).
Negotiation skills for closing high-ticket loans.