Key Responsibilities:
Developing Marketing Strategies:
Creating and executing marketing plans tailored to the industrial sector, including identifying target audiences, understanding their needs, and crafting compelling messaging.
Market Research:
Conducting research to identify market trends, competitor activities, and customer preferences to inform marketing decisions.
Promotional Activities:
Developing and managing promotional materials, product catalogs, and online marketing strategies to reach potential clients.
Lead Generation:
Identifying and securing new business opportunities with industrial and corporate clients, often through B2C sales and bulk orders.
Collaboration:
Working closely with sales, engineering, production, and operations teams to ensure successful product launches and promotions.
Performance Analysis:
Analyzing marketing campaign performance, tracking key metrics, and making adjustments to optimize results