Identify and generate new leads through cold calling, online campaigns, social media, property portals, and referrals.
Attend property expos, events, and open houses to attract new customers.
Filter and evaluate incoming leads to determine their interest level, budget, requirements, and timeline.
Categorise leads (hot, warm, cold) and prioritise follow-ups.
Serve as the first point of contact for potential buyers.
Explain project features, location advantages, and pricing.
Address basic queries and concerns before passing on to the sales team.
Maintain and update a CRM (Customer Relationship Management) system with lead information, call logs, and follow-up details.
Ensure lead records are accurate and up to date.
Arrange and coordinate site visits for potential buyers with the sales or field team.
Provide necessary support to ensure visits go smoothly (transportation, site prep, etc.).
Work closely with the marketing team to understand and promote new campaigns and offers.
Share feedback from prospects to help refine marketing strategies.
Develop a strong understanding of the real estate projects, including:
Floor plans
Amenities
Construction status
Legal clearances
Payment plans and loan options
Prepare daily/weekly reports on lead status, conversions, and follow-ups.
Track KPIs like the number of calls made, leads qualified, and appointments set.
Pass qualified leads to the appropriate sales representatives.
Follow up on the lead status and keep prospects engaged during the process.