Key responsibilities
Research and identify leads:
Find and research potential target customers and prospects within the assigned market to build a pipeline of potential clients.
Outreach:
Contact potential leads through various channels like outbound calls, emails, and social media platforms.
Qualify leads:
Evaluate and filter potential leads based on predefined criteria to ensure they are a good fit for the company's products or services.
Schedule appointments:
Set up meetings or appointments between qualified leads and the sales team.
Database management:
Maintain accurate and up-to-date records of lead interactions, status, and follow-ups in a CRM or database.
Collaborate with teams:
Work closely with marketing to optimize lead generation campaigns and provide feedback on lead quality to both sales and marketing.
Track performance:
Use data and analytics to track performance, identify trends, and help refine sales strategies.