Key Responsibilities:
Prospecting and Research: Identifying potential customers who align with the company's ideal customer profile.
Outreach and Engagement: Engaging with prospects through various channels like email, phone, social media, and other marketing activities.
Lead Qualification: Assessing the likelihood of a lead converting into a paying customer.
Lead Nurturing: Keeping prospects engaged and moving them through the sales funnel using various marketing automation tools.
Data Management: Maintaining accurate and up-to-date lead information in CRM systems.
Collaboration: Working with the sales and marketing teams to refine lead generation strategies and improve the overall sales process.