The Bima Sakhi is a specially trained woman insurance advisor under LIC’s women empowerment initiative. She plays a pivotal role in promoting financial literacy, insurance awareness, and financial protection for women and families, especially in rural and semi-urban areas. Bima Sakhis work as a bridge between LIC and the local community to ensure wider insurance penetration and social security.
Key Responsibilities:
Promote LIC insurance products tailored for families, women, and rural populations.
Educate women about the importance of life insurance, savings, and financial planning.
Generate leads through community networking, SHGs (Self Help Groups), Anganwadi centers, local gatherings, and door-to-door interactions.
Assist policyholders in filling out proposal forms, premium payments, and claim processing.
Provide after-sales services such as premium reminders, policy servicing, and maturity follow-ups.
Organize insurance awareness camps and financial literacy sessions in the community.
Maintain regular contact with LIC Development Officer and attend training sessions as required.