Company Name: Design Bazaar
Job Title: Email Marketing Expert
Location: Remote (Work from home)
Job Type: Full-Time / Part-Time / Freelance
Salary: 5000 - 7000 Rs per month
Experience Level: 1-2 years
About Us:
Design Bazaar is a fast-growing B2B startup specializing in software development, website design, and mobile application development. We provide custom software solutions and user-friendly digital products to startups, small-to-medium businesses, and corporate clients. We are looking for a talented Email Marketing Expert to help us reach our target audience, generate high-quality leads, and strengthen our brand presence in the B2B tech space.
Responsibilities:
Email Campaign Design & Management: Create and execute targeted email marketing campaigns for B2B clients (e.g., startups, SMEs, IT managers, CTOs) to drive engagement and conversions.
Lead Generation: Build and segment lead lists (sourced from LinkedIn, industry events, webinars, etc.) to target decision-makers with personalized campaigns.
Content Creation: Write professional and technical email content, including newsletters, case studies, promotional offers, and drip campaigns (e.g., welcome series, follow-ups).
Automation Setup: Implement automated email workflows using tools like Mailchimp, HubSpot, or Brevo to nurture leads and improve conversion rates.
Data Analysis: Analyze campaign performance (open rates, click-through rates, conversion rates) and optimize strategies through A/B testing.
Brand Awareness: Develop content that highlights our software development and design services to build brand credibility and awareness.
CRM Integration: Integrate email marketing efforts with CRM tools (e.g., Salesforce, Zoho) to support the sales pipeline and track leads.
Reporting: Provide regular reports to management on campaign performance, ROI, and actionable insights.
Required Qualifications & Skills:
Experience: 1-2 years of experience in B2B email marketing, preferably in the technology or software industry.