● Devise creative public relations strategies that fit the client’s company profile
● Conducting communication audits to determine publicity goals.
● Planning and implementing public relations strategies and tactics.
● Promoting and maintaining the public’s perception of our client’s brand through
media coverage and sponsorship opportunities.
● Managing and preventing reputational risk to our client’s brand.
● Drafting written, verbal, and visual content that will promote the public image of the
business.
● Developing relationships with internal and external stakeholders.
● Liaise with marketing professionals to ensure consistency in promoting corporate
image.
● Measuring the success of public relations activities and campaigns according to set
KPIs.
● Producing and presenting reports on all public relations activities and KPIs.
● Arrange for interviews or public speaking events and construct press releases.
● Assess opportunities for sponsorships and other partnerships and manage relations.
● Drafting and managing public relations budgets.