Job Summary
The Pharma Brand Manager, Field Sales, plays a pivotal role in ensuring the assigned brand's success throughout its lifecycle. This position requires a blend of scientific knowledge, business acumen, and leadership skills to develop and implement effective sales strategies, manage a high-performing field sales team, and foster strong relationships with key healthcare professionals and stakeholders, while strictly adhering to industry regulations.
Key Responsibilities
Strategic Sales & Brand Planning: Develop and execute strategic sales plans that align with the brand's overarching marketing objectives to meet or exceed sales targets and drive revenue growth.
Field Team Leadership & Development: Lead, motivate, train, and mentor a team of field sales representatives (e.g., Medical Representatives, Territory Managers) to optimize performance and ensure effective territory coverage.
Market Analysis & Insights: Conduct in-depth market research and competitor analysis to identify opportunities, track prescribing trends, and adapt strategies to evolving market conditions.
Key Account & Stakeholder Management: Build and maintain strong, lasting relationships with key clients, including physicians, pharmacists, hospital administration, and patient advocacy groups, acting as a primary ambassador for the brand.
Campaign & Promotion Execution: Oversee the implementation of marketing and promotional campaigns in the field, ensuring all messaging is accurate, engaging, and compliant with ethical and legal standards.
Performance Monitoring & Reporting: Track sales data, market share, and key performance indicators (KPIs) to assess campaign effectiveness, forecast sales, and provide actionable insights to senior management.
Budget Management: Manage the sales and marketing budgets effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI).
Compliance & Regulations: Ensure all field sales activities and promotional practices adhere to the relevant industry codes of practice and corporate compliance guidelines.
Required Qualifications & Skills
Education: Bachelor's degree in Pharmacy, Life Sciences, Business Administration, or a related field (Master's degree/MBA preferred).
Experience:
Minimum of 5-7 years of experience in pharmaceutical sales, with a proven track record of meeting or exceeding sales targets.
Prior experience in a leadership or management role (e.g., Area Sales Manager) is often required.
Skills:
Strong leadership, team management, and coaching abilities.
Excellent communication, negotiation, and interpersonal skills to build rapport with diverse stakeholders.
Strategic and analytical mindset to interpret complex data and make informed decisions.
In-depth knowledge of pharmaceutical products, market dynamics, and the healthcare ecosystem.
Proficiency in using CRM software and other sales analytics tools.
High level of self-motivation, adaptability, and willingness to travel extensively within the assigned territory.