A Social Media Manager is responsible for managing a brand's online presence and engagement across various social media platforms. They develop and implement social media strategies, create and curate content, manage social media accounts, analyze performance, and build relationships with followers. They also stay abreast of social media trends, monitor conversations, and collaborate with other teams to ensure consistent brand messaging.
Key Responsibilities:
Strategy Development:
Creating and implementing social media strategies aligned with business goals.
Content Creation and Curation:
Developing engaging content (text, images, videos, etc.) and managing content calendars.
Community Management:
Monitoring social media channels, responding to user interactions, and fostering a positive online community.
Performance Analysis:
Tracking key metrics, analyzing data, and optimizing social media strategies based on performance insights.
Campaign Management:
Planning and executing social media campaigns to promote brand awareness and engagement.
Collaboration:
Working with marketing, design, and content teams to ensure brand consistency and effective campaigns.
Trend Monitoring:
Staying updated on social media trends, algorithm changes, and new tools.
Brand Consistency:
Ensuring that all social media content and interactions align with the brand's voice and messaging.
Influencer Marketing:
Collaborating with influencers and managing their online presence.
Reporting:
Generating reports on social media performance and providing insights to stakeholders.
Manage our brand’s social image on channels like Instagram, Facebook, Linkedin, YouTube etc.