Responsibilities: ➔ Create, implement and manage CUSTOM SEO strategy to improve rank, conversion, and overall traffic ➔ Performing ongoing keyword research including discovery and expansion of keyword opportunities ➔ Optimise website content, landing pages, and paid search copy to ensure high-quality scores and low bounce rate. ➔ Researching and implementing content recommendations for organic SEO success ➔ Stay up to date with the latest Google algorithm changes as well as SEO and digital marketing trends and best practices. ➔ Monitor and evaluate search results and performance across major search channels to improve rankings and understand SEO strategy performance ➔ Develop and implement link-building campaigns ➔ Performing ongoing keyword discovery, expansion and optimization ➔ Researching and implementing search engine optimization recommendations ➔ Researching and analyzing competitor links and onsite strategies ➔ Working with the development team to ensure SEO best practices are properly implemented on newly developed code ➔ Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.