Job Summary:
We are looking for a passionate and results-driven SEO Executive to join our digital marketing team. The ideal candidate will be responsible for improving the company’s organic search visibility and driving qualified traffic to our websites through white-hat SEO strategies. You should be proficient in technical SEO, content optimization, and analytical tools to support ongoing optimization efforts.
Key Responsibilities:
On-Page Optimization:
Conduct keyword research and competitor analysis to identify SEO opportunities.
Optimize website content, meta tags, headers, images, and internal linking.
Create and update SEO-friendly content in collaboration with content writers.
Off-Page SEO:
Execute link-building strategies, including guest posting, outreach, and directory submissions.
Monitor and improve backlink profile health using tools like Ahrefs, Semrush, etc.
Technical SEO:
Perform technical site audits and fix crawl errors, broken links, page speed issues, etc.
Collaborate with web developers to implement technical fixes and structured data markup (Schema).
Analytics & Reporting:
Track, analyze, and report on SEO performance using Google Analytics, Search Console, and other tools.
Provide insights and recommendations based on data trends.
Tools & Platforms:
Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Surfer SEO.
Stay up to date with the latest SEO and digital marketing trends, algorithm updates, and best practices.
Key Skills Required:
Hands-on experience with SEO tools (Google Search Console, GA4, SEMrush, Ahrefs, etc.)
Strong understanding of search engine algorithms and ranking factors
Basic HTML/CSS knowledge
Familiarity with WordPress or other CMS platforms
Strong analytical and problem-solving skills
Excellent written and verbal communication skills