➔ Create, implement and manage CUSTOM SEO strategy to improve rank, conversion, and overall traffic
➔ Performing ongoing keyword research including discovery and expansion of keyword opportunities
➔ Optimise website content, landing pages, and paid search copy to ensure high-quality scores and low bounce rate.
➔ Researching and implementing content recommendations for organic SEO success
➔ Stay up to date with the latest Google algorithm changes as well as SEO and digital marketing trends and best practices.
➔ Monitor and evaluate search results and performance across major search channels to improve rankings and understand SEO strategy performance
➔ Develop and implement link-building campaigns
➔ Performing ongoing keyword discovery, expansion and optimization
➔ Researching and implementing search engine optimization recommendations
➔ Researching and analyzing competitor links and onsite strategies
➔ Working with the development team to ensure SEO best practices are properly implemented on newly developed code
➔ Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.