Strategy & Planning:
Developing and implementing performance marketing strategies aligned with overall business goals.
Campaign Management:
Managing and optimizing campaigns across various digital channels, including paid search (PPC), social media advertising, display advertising, and potentially email marketing and affiliate marketing.
Budget Management:
Allocating and managing marketing budgets effectively to maximize return on investment (ROI).
Data Analysis & Reporting:
Monitoring campaign performance, analyzing data, and providing insights to improve campaign effectiveness.
A/B Testing:
Conducting A/B tests to evaluate different approaches and optimize campaign performance.
Collaboration:
Working with cross-functional teams (e.g., creative, product, sales) to ensure alignment and campaign success.
Staying Updated:
Keeping up-to-date with the latest trends, technologies, and best practices in performance marketing.
Performance Measurement:
Tracking and reporting on key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
Essential Skills:
Analytical Skills: Strong ability to analyze data, identify trends, and derive actionable insights.
Data-Driven Decision Making: Making informed decisions based on data analysis and performance metrics.
Digital Marketing Expertise: Deep understanding of various digital marketing channels and platforms.
Communication Skills: Ability to effectively communicate findings and recommendations to stakeholders.
Problem-Solving Skills: Identifying and resolving issues related to campaign performance.
Project Management: Ability to manage multiple campaigns and projects simultaneously.
Creativity: Ability to develop engaging ad copy and creative assets