Develop and execute strategic marketing plans for new and existing publications across school, college, and retail segments.
Identify market trends and customer needs to create targeted campaigns for different regions and academic boards.
Coordinate with the editorial and sales teams to align product positioning and promotion strategies.
Organize and participate in book fairs, school exhibitions, academic conferences, and promotional events.
Build relationships with school principals, teachers, distributors, book sellers, and institutional buyers.
Create and manage marketing collaterals – catalogs, brochures, product videos, social media content, and email campaigns.
Support the sales team with marketing tools, presentations, and lead generation efforts.
Bachelor's or Master’s degree in Marketing, Business Administration, or related field.
Minimum 3–5 years of marketing experience in a publication house or educational publishing company.
Strong understanding of school/college academic markets and regional education boards (CBSE, ICSE, State Boards, etc.).
Excellent communication, negotiation, and interpersonal skills.
Creative thinker with experience in content creation, branding, and campaign management.
Proficiency in tools such as MS Office.
Ability to manage multiple projects and work collaboratively with cross-functional teams.