KRA: Develop comprehensive marketing strategies to drive business growth.
Short Description: Crafting strategic plans for marketing initiatives.
Number of new marketing strategies implemented
Percentage increase in lead generation
ROI on marketing campaigns
Customer acquisition cost
KRA: Oversee and optimize digital marketing channels for maximum impact.
Short Description: Managing online marketing platforms efficiently.
Website traffic growth rate
Conversion rate optimization (CRO)
Social media engagement metrics
SEO ranking improvements
KRA: Maintain and enhance brand identity across all touchpoints.
Short Description: Ensuring consistent brand representation.
Brand awareness metrics
Brand sentiment analysis
Brand equity growth
Brand recall rate
KRA: Analyze the effectiveness of marketing campaigns for continuous improvement.
Short Description: Evaluating campaign outcomes for optimization.
Conversion rate per campaign
Cost per acquisition (CPA)
ROI on individual campaigns
Customer lifetime value (CLV)
KRA: Conduct in-depth market research and monitor competitor activities.
Short Description: Staying informed about industry trends and competition.
Market share growth/loss analysis
Competitor benchmarking metrics
Consumer behavior insights
New market opportunities identified
KRA: Develop and manage marketing budgets efficiently.
Short Description: Optimal allocation and utilization of marketing funds.
Actual vs. Planned budget comparison
Return on Marketing Investment (ROMI)
Cost per lead (CPL)
Marketing spend as a percentage of revenue
KRA: Lead and nurture a high-performing marketing team.
Short Description: Fostering team growth and motivation.
Employee satisfaction and retention rate
Team productivity metrics
Training and development completion rate
Team contribution to overall business goals