Develop and Execute Marketing Strategy:
Define the marketing roadmap in alignment with business objectives.
Identify target markets and develop campaigns accordingly.
Brand Management:
Ensure consistent brand messaging across all channels.
Build and enhance brand positioning and visibility.
Campaign Management:
Plan, manage, and evaluate multi-channel marketing campaigns (digital, print, PR, events, etc.).
Oversee content development, creative execution, and ROI tracking.
Digital Marketing:
Drive SEO, SEM, social media, email marketing, and website optimization.
Analyze data and optimize campaigns for maximum performance.
Team Leadership:
Lead, mentor, and manage the marketing team.
Foster a collaborative and innovative marketing environment.
Market Research & Insights:
Analyze customer trends, market conditions, and competitors.
Translate insights into actionable strategies.
Budget Management:
Develop and manage the marketing budget.
Monitor spending and ensure cost-effective use of resources.
Cross-Functional Collaboration:
Work closely with sales, product, and leadership teams to support growth objectives.