Key responsibilities :-
· Design marketing materials. Create graphics for social media, product packaging, websites, and advertisements that align with brand identity.
· Collaborate with team members. Work closely with copywriters, creative directors, and marketing teams to ensure cohesive visual concepts.
· Utilize graphic design software. Develop designs using tools like Photoshop, InDesign, and Adobe Creative Suite.
· Incorporate typography and color theory. Use fonts, design principles, and color schemes to enhance the appeal of marketing materials.
· Maintain brand guidelines. Ensure consistency across all visual designs to build a strong brand identity.
· Develop visual concepts. Brainstorm and execute ideas that align with the company’s goals and target audience.
· Adapt designs for various mediums. Tailor visuals for digital platforms, print, and multimedia projects.
· Meet deadlines. Manage time effectively to deliver high-quality designs on schedule.