1. Business development: Identify and pursue new business opportunities to increase patient volume and revenue.
2. Marketing strategies: Develop and execute marketing strategies to promote hospital services and programs.
3. Brand management: Manage the hospital's brand and reputation through various marketing channels.
4. Relationship building: Build and maintain relationships with physicians, patients, and other referral sources.
5. Market research: Conduct market research to understand patient needs, preferences, and trends.