The daily activities of a lead generation specialist include:
Prospect leads through relevant channels;
Qualify leads by levels of interest;
Coordinate lead gen campaigns with marketing and sales;
Research prospective customers to identify lead channels.
Create and curate content for inbound lead channels;
Initiate cold calls, emails, and other outbound communications;
Manage leads in the sales pipeline;
Organize lead data with CRM tools;
Collaborate with SDM to develop and implement sales strategies.
Requirements
Minimum of 3 years experience in lead generation, sales, or marketing
Excellent communication skills
Ability to deliver results with minimal supervision
Goal-oriented, with an ability to meet deadlines
A positive approach to objection handling
Good organizational skills and attention to detail
Knowledge of CRM and database management tools.