JOB DESCRIPTION 1: Sales Executive – Channel Partner Development (Delhi NCR)
Department: Sales – Retail/Channel
Reports to: Sales Manager / Director – Sales & Marketing
Employment Type: Full-time
Nova is a fast-growing brand in window shades and blinds, committed to innovation, style, and functionality. As we expand our presence in Delhi NCR, we're looking to build a strong retail network with premium in-store visibility.
We are looking for a proactive and driven Sales Executive – Channel Partner Development to onboard retail counters, develop dealer relationships, and ensure strong Nova branding at point-of-sale locations.
· Identify and recruit new retail counters, dealers, and shop owners across Delhi NCR.
· Convince partners to install Nova display boards, window stickers, fascia branding, product stands, etc.
· Ensure retail counters are fully equipped with updated samples, catalogs, and promotional materials.
· Conduct regular market visits to maintain relationships and resolve issues.
· Train shop staff on product features and pricing to improve conversion.
· Achieve monthly sales targets through channel partners.
· Monitor stock movement, order placements, and product feedback.
· 2–4 years of experience in retail/channel sales (FMCG, building materials, home décor preferred).
· Strong negotiation and relationship-building skills.
· Experience in branding execution at store level.
· Field-oriented and familiar with Delhi NCR markets.
· Excellent communication and follow-up abilities.
· Number of new counters onboarded.
· Sales growth from new and existing counters.
· Number of retail shops with Nova branding (boards/stickers).
· Counter staff engagement and product awareness.