● Merchant Acquisition: Onboard quality new merchants basis understanding of transaction volume nd pattern in the assigned geography so as to ensure long term merchant retention.
●● Relationship Management: Engage with identified merchants to strengthen relationship with these merchants and onboard them on more value added products and services ● Competition Mapping: Study, map and report competition activity in assigned geography basis geographical or category based initiatives to enable faster response. Infrastructure Management: Manage collateral and devices to ensure no loss or leakage
● Sales & Collection : Sell our devices to the assigned merchants while informing them about the various terms of the payments and device usage. They are also responsible for rental collection and reactivation of inactive merchants
Mass offline team focuses on driving acceptance of PhonePe’s products and services at offline merchants across urban and rural markets across the country. BDA is responsible for accelerating our presence in offline space by driving merchant acquisition, sales across multiple products & servicing within an assigned geographical area.