To drive growth by identifying sales leads, promoting the company’s ed-tech products/services, maintaining relationships with clients, and ensuring high conversion and retention rates.
Identify and qualify potential leads through cold calls, emails, social media, webinars, and inbound inquiries.
Conduct market research to identify new target segments (e.g., students, parents, schools, colleges, corporates).
Utilize CRM tools to track lead generation activities.
Present, promote, and sell ed-tech products (live classes, LMS platforms, test series, apps, etc.) to prospective customers.
Conduct product demos or counseling sessions (via phone, video call, or in-person).
Understand customer needs and tailor pitches accordingly.
Achieve and exceed monthly/quarterly sales targets (paid enrollments, subscriptions, etc.).
Follow up with leads to increase conversion chances.
Ensure high levels of customer satisfaction through regular follow-ups and feedback.
Handle objections and resolve queries from potential or existing customers.
Coordinate with marketing teams to align sales efforts with campaigns.
Provide feedback from clients to product teams to improve offerings.
Suggest promotional ideas based on market/customer insights.
Maintain detailed records of sales activities and customer interactions.
Prepare daily/weekly/monthly reports on sales metrics and performance.
Track KPIs such as lead-to-conversion ratio, revenue per user, churn rate, etc.
Approach schools, colleges, and training institutes for partnerships or product deployment.
Pitch enterprise solutions to institutions and negotiate contracts or pilot programs.
Strong communication and interpersonal skills.
Sales aptitude and negotiation skills.
Tech-savvy with the ability to understand and pitch digital learning platforms.
Bachelor's degree (MBA preferred in some roles).
Prior experience in ed-tech or B2C/B2B sales is a plus.