Key Responsibilities as Social Media Executive :
Develop and execute social media strategies for platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter.
Create engaging, educational, and promotional content (posts, reels, videos, stories).
Coordinate with design and academic teams for content creation.
Monitor analytics and performance metrics to optimize campaigns.
Engage with followers, respond to queries/comments, and build an online community.
Plan and run paid campaigns to drive admissions and brand awareness.
Stay updated on trends in the education space and recommend new ideas.
Collaborate during events, webinars, and admissions drives to create live content.
Must have skills :
Bachelor’s degree in Marketing, Communications, or related field.
Strong copywriting and content creation skills.
Proficiency in tools like Canva, Meta Business Suite, and basic video editing software.
Analytical mindset with knowledge of insights and ad metrics.
Excellent communication and time management skills.