A Marketing and Social Media Handle Executive manages and executes marketing strategies, particularly through social media, focusing on content creation, engagement, and audience growth. This role involves creating engaging content, managing social media accounts, analyzing performance, and optimizing campaigns. Key Responsibilities:
Content Creation and Management: Develop and publish engaging content across various social media platforms, aligning with the company's brand and messaging.
Social Media Strategy: Research and plan content strategies, considering latest trends and audience preferences.
Community Management: Engage with the audience, respond to comments and inquiries, and build a strong online community.
Campaign Management: Plan, execute, and optimize social media campaigns to achieve specific marketing goals.
Analytics and Reporting: Monitor and analyze social media performance, track key metrics, and generate reports to measure campaign success.
Collaboration: Work with other teams, including design and marketing, to ensure consistent branding and messaging.
Staying Updated: Keep abreast of the latest social media trends, features, and best practices.
Competitor Analysis: Monitor and analyze competitor activity within social media spaces.
Budget Management: Oversee and manage the social media marketing budget.
Customer Service: Address customer inquiries and feedback through social media channels.