Goals: Increase brand awareness, generate leads, drive website traffic, boost engagement.
Audience: Understand demographics, interests, and behaviors.
Platforms: Choose the right platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter, Pinterest).
Content Creation
Types: Images, videos, stories, carousels, reels, live streams, polls.
Tone/Voice: Align with brand personality.
Value: Educational, entertaining, inspirational, or promotional.
Scheduling and Posting
Tools: Buffer, Hootsuite, Later, Meta Business Suite.
Best times/days to post based on platform analytics.
Engagement and Community Management
Responding to comments, DMs, mentions.
Engaging with followers’ content and joining relevant conversations.
Paid Advertising
Targeting: Age, location, interests, behavior.
Ad Types: Stories, feed posts, carousels, lead forms, sponsored messages.
Analytics: CPC, CPM, CTR, ROAS.
Analytics and Reporting
Use platform insights and tools like Google Analytics.
Track metrics: Engagement rate, reach, impressions, conversion rate, follower growth.
Short-form video (Reels, TikToks) dominates engagement.
Influencer marketing and UGC (User-Generated Content) remain powerful.
AI-generated content and automation tools are increasingly used.
Social commerce (shopping directly on platforms) continues to grow.
SEO for social content (hashtags, keywords in captions) is more critical.
I can help you develop a full SMM plan, post calendar, or campaign ideas tailored to your business. Just let me know your industry, target audience, and goals.