An email marketing job description involves developing, executing, and analyzing email campaigns to engage customers, drive sales, and build brand awareness. Key responsibilities include crafting compelling content, managing and segmenting subscriber lists, using automation tools for personalized messaging, and tracking key performance indicators (KPIs) like open and click-through rates to optimize future campaigns.
Core responsibilities
Campaign management: Plan, create, and manage email marketing campaigns, including newsletters, promotional emails, and automated sequences.
Content creation: Write, edit, and proofread persuasive and brand-consistent email copy, working with design to ensure email layouts are user-friendly and mobile-optimized.
List management: Build and maintain high-quality email lists, ensuring proper segmentation for targeted messaging, and comply with data privacy regulations.
Automation and personalization: Utilize email automation tools to send personalized and behavioral-triggered emails at scale to nurture leads and customers.
Performance analysis: Monitor and analyze campaign performance using metrics like open rates, click-through rates, and conversion rates.
Optimization: Use data insights to A/B test and optimize subject lines, content, timing, and segmentation for improved results.
Required skills and qualifications
Technical skills: Proficiency with email marketing software and automation platforms.
Analytical skills: Ability to analyze data and translate it into actionable strategies.
Writing and editing: Excellent writing, editing, and proofreading skills to create compelling content.
Strategic thinking: Ability to align email campaigns with broader marketing and business goals.
Collaboration: Strong communication and collaboration skills to work with other teams, such as sales and design.
Attention to detail: Meticulous attention to detail to ensure accuracy and consistency in all communications.