Key Responsibilities:
· Develop, create, and publish content (text, images, videos, stories, reels) for platforms such as Instagram, Facebook, LinkedIn, and YouTube.
· Collaborate with the marketing team to align content with campaign goals and brand voice.
· Monitor social trends and adjust content strategy to maximize engagement and reach.
· Schedule and post content using social media management tools (e.g., Buffer, Hootsuite, Later).
· Analyze performance metrics and optimize content accordingly.
· Engage with followers, respond to comments/messages, and foster online community growth.
· Assist in planning and executing social media campaigns.