Key Responsibilities:
Strategy Development:
Create and implement social media strategies that align with business goals.
Content Management:
Plan, create, curate, and schedule engaging content (text, images, videos) for various platforms.
Community Engagement:
Monitor social media accounts, respond to comments and messages, and foster a positive online community.
Performance Tracking & Analysis:
Define and track KPIs, analyze campaign performance, and report on results to inform future strategies.
Paid Social:
Manage and optimize paid social media advertising campaigns and budgets.
Trend Monitoring:
Stay informed on the latest social media trends, tools, and best practices to maintain a competitive presence.
Cross-Functional Collaboration:
Work with marketing, content, design, and sales teams to ensure consistent brand messaging and cohesive campaigns.
Influencer Management:
Identify, build relationships with, and collaborate with influencers to expand brand reach and awareness.
Brand Consistency:
Ensure all social media content and interactions reflect the brand's voice and values.
Essential Skills:
Creativity: Developing innovative and engaging content to capture audience attention.
Strong Writing Skills: Crafting compelling captions, posts, and messages that resonate with the target audience.
Analytical Skills: Using data and metrics to assess campaign performance and optimize strategies.
Communication Skills: Engaging with followers, responding to inquiries, and fostering meaningful conversations.
Project Management: Organizing and executing campaigns effectively.
Technical Proficiency: Familiarity with social media marketing tools and platforms.