1. Develop and implement effective SEO strategies to increase organic search visibility and drive traffic to the website.
2. Conduct in-depth keyword research to guide content teams and ensure alignment with search trends.
3. Optimize on-page elements including meta titles, descriptions, headers, URLs, internal linking, and images.
4. Manage off-page SEO activities such as link-building campaigns, guest posting, and influencer outreach.
5. Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
6. Perform regular SEO audits to identify and fix crawl issues, broken links, duplicate content, and site structure problems.
7. Coordinate with content creators and web developers to ensure SEO best practices are followed in content production and website design.
8. Track and report on SEO KPIs such as keyword rankings, organic traffic, bounce rate, and conversions.
9. Stay updated with the latest search engine algorithm updates and adapt strategies accordingly.
10. Lead and mentor junior SEO executives and ensure timely execution of SEO tasks and campaigns.