● Assist with planning and executing paid social campaigns across various Social Media platforms (Facebook, Youtube, Instagram, Twitter etc.) and various markets. ● Conduct thorough audience research and segmentation to optimise targeting and messaging.
● Manage end-to-end campaign execution, including creative development, ad setup, and performance monitoring.
● Continuously analyse campaign performance, providing actionable insights and recommendations for optimization.
● Collaborate with the content team to create compelling and effective ad copy and creative assets.
● Stay abreast of industry trends, platform updates, and emerging technologies to ensure the company remains at the forefront of paid social advertising.
● Analyse markets and opportunities to expand offers and campaigns.
● Prepare daily, weekly and monthly reports on social media marketing efforts. ● Identify new opportunities: markets, verticals, platforms.
● Take ongoing ownership of SoMe projects and KPIs as well as ensure a further expansion of the channel.
● Analyse competitor activity.
Who we are looking for
For this position, we are looking for a candidate who has:
● Good social analytical skills and attention to detail
● Creative, analytical, and structured approach to task solving.
● Proven experience in planning, executing, and optimizing paid social media campaigns. ● In-depth knowledge of social media platforms, advertising tools, and best practices ● Strong analytical skills with the ability to interpret data and generate insights. ● Creative mindset with a keen eye for design and messaging.
● Familiarity with A/B testing methodologies and a data-driven approach to decision-making.
● Has an openness and desire for innovation.
● Has a commitment to personal and professional growth and improvement ● Has a general positive attitude and a growth mindset
● Experience of working with Paid Social in the online gaming industry is a plus