We are a fast-growing children’s brand (PiK A BOO & Meri Keyri) creating purposeful toys, books, and kidswear for Indian parents who value play-based learning, mindful parenting, and beautiful design. From cloth books to Montessori toys, our products are crafted to help little ones (ages 0–6) grow joyfully and screen-free.
We're looking for a story-driven, hands-on Social Media Manager + Content Creator to own and scale our Instagram presence, influencer collaborations, and storytelling strategy. You’ll help bring our products to life with engaging reels, carousel posts, parent-centric hooks, and UGC-style formats.
Build and maintain a 30-day content calendar (reels, carousels, stories, lives)
Write captions, storytelling scripts, hooks, and CTAs aligned with product goals
Use trending audios and formats that resonate with Indian moms and dads
Shoot or direct short-format videos (in-house/UGC style)
Edit using CapCut, InShot, Canva, or similar tools
Repurpose reviews, product demos, or packaging moments into engaging content
Track reel performance (reach, saves, link clicks, conversions)
Suggest content optimizations based on real data (what hooks work, what don’t)
Reply to DMs, comments, tags, mentions in our brand voice
Repost UGC, reviews, and customer love
Work with mom influencers and parenting creators to plan barter/gifting campaigns
Help with influencer briefs and reviewing collab content before posting
Prior experience running Instagram for a D2C, kids, or parenting brand
Strong grasp of emotional, relatable storytelling for Indian parents
Good command of light English + Hinglish copywriting
Know how to shoot/edit with phone and basic tools (CapCut, Canva, etc.)
Bonus: experience with Meta Ads, Canva Pro, or scriptwriting for UGC ads