Job Title:• SEO Specialist – Share Market Lead Generation
Job Summary:
We are seeking a performance-oriented SEO Specialist with hands-on experience in the stock/share market or financial services domain. Your primary goal will be to plan and execute SEO strategies that drive high-quality organic traffic and generate leads for our trading, demat, and investment products.
Key Responsibilities:
Develop and implement SEO strategies focused on lead generation in the stock market space•.
Research and target high-conversion financial keywords• (e.g., "open demat account", "best stock broker", "intraday trading tips").
Optimize website content, blog articles, and landing pages for user intent and search engine visibility•.
Conduct regular SEO audits• to identify and fix technical issues impacting rankings or lead flow.
Collaborate with the content team to create financial education content• that ranks well and converts visitors into leads.
• Build backlinks through finance-specific outreach, guest posting, and PR.
Monitor performance metrics including organic traffic, rankings, bounce rate, and conversion rate• using tools like Google Analytics, Ahrefs, SEMrush, and GSC.
Stay updated with Google algorithm changes• and SEO trends in the finance domain.
• Coordinate with the paid marketing team to align organic and paid lead generation strategies.
Requirements
• Bachelor’s degree in Marketing, Finance, Business, or a related field.
2–5 years of SEO experience, with a proven track record in lead generation—preferably in the ••stock market, trading, or fintech industry•.
Solid understanding of SEMrush, Ahrefs, Google Search Console, and Google Analytics•.
Familiarity with financial regulatory content limitations (SEBI, RBI guidelines)•.
• Knowledge of technical SEO (site speed, mobile usability, indexing, schema).
• Strong communication and analytical skills.
Preferred Skills
Experience generating leads for trading platforms, demat accounts, or financial products•.
Understanding of demat/trading account funnel metrics• (CPL, CPA, CAC).
Familiarity with tools like Hotjar or HubSpot for lead tracking and UX•.
• Google Analytics or HubSpot Certification (SEO/Lead Gen).
What We Offer
• Competitive salary and incentives based on lead conversion performance
• Access to cutting-edge SEO tools and analytics platforms
• Opportunity to work in the fast-growing fintech and trading sector
• Flexible working hours and remote work options