Plan and execute targeted email marketing campaigns for lead generation.
Identify, research, and build potential client lists through email, LinkedIn, and social media outreach.
Write & design engaging email content to attract prospective clients.
Manage & optimize campaigns using tools like Brevo, Mailchimp, SMTP servers.
Track, measure, and report campaign performance (open rate, click-through rate, conversions).
Maintain and update the leads database regularly.
Coordinate with the sales team to hand over qualified leads for follow-up.
Stay updated with email marketing trends, GDPR/compliance, and industry best practices.