🚀 We're Hiring
| Digital Marketing Manager
📍 Location: Egmore, Chennai
💼 Experience: 3–5 Years (Experience in an IT Training/Education Institute is a must)
💰 Salary: ₹4 – ₹6 LPA
🏢 Company: WHYTAP – A Division of WHY Global Services Are you a digital marketing expert with a passion for driving leads, student admissions, and branding for training institutes? WHYTAP is on the lookout for a Digital Marketing Manager who understands the dynamics of the EdTech/Training Industry and can drive performance-oriented campaigns with full ownership.
🔹 Roles & Responsibilities: ✅ Plan and execute full-funnel digital marketing strategies to increase course enrollment and brand visibility.
✅ Manage paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and YouTube Ads.
✅ Run SEO, SEM, and content-driven strategies to increase organic traffic.
✅ Work closely with the counseling/admissions team to ensure conversion from leads to enrollments.
✅ Use Google Analytics, GTM, and Meta Pixel to track conversions and optimize ad performance.
✅ Execute landing page and automation workflows using tools like Zoho Campaigns or Mailchimp.
✅ Lead a team of interns/juniors and coordinate with content/creative departments.
✅ Regularly monitor campaign performance and tweak for better CPL, CTR, and ROAS.
🔹 Tech Tools & Skills We’re Looking For: 🛠️ Google Ads, Meta Ads Manager, LinkedIn Campaign Manager 🛠️ Google Analytics, Google Tag Manager, Meta Pixel 🛠️ SEO tools like Ahrefs, SEMrush, Ubersuggest 🛠️ CRM tools like Zoho, HubSpot, and Email Campaign Tools 🛠️ Basic knowledge of Canva, Figma, Adobe Suite is a plus
✅ Must have strong analytical, leadership, and campaign planning skills
✅ Previous experience in a training institute model is mandatory
🎓 Qualification: Bachelor's Degree in Marketing / Business / IT Google, Meta, HubSpot certifications are an added advantage